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Lori Loughlin, Olivia Jade dropped from scholarships

Efua Richardson

Beloved “Full House” star Lori Loughlin and her daughter Olivia Jade Giannulli have been dropped from partnerships amidst a college admissions scandal that rocked the nation and outraged the masses. 


Loughlin, among a slew of other wealthy and famous parents, has found herself at the center of an alleged scandal in which the star and her husband were accused of securing their daughters’ college admissions through bribery. 


The Hallmark Channel, following a federal investigation of the scam and Loughlin’s arrest, has cut its ties with the actress, halting developments of all productions involving the star. “We are no longer working with Lori Loughlin and have stopped development of all productions that air on the Crown Media Family Network channels involving Lori Loughlin including ‘Garage Sale Mysteries’, an independent third party production,” the company stated. 


The network also pulled “When Calls the Heart,” a series in which Loughlin held a starring role, stating that they were “evaluating all creative options” related to the show. 

Executive producer Brian Bird took to Instagram to assure fans that the series has not been cancelled, and that “with the full support of the network, [they] have gone on a creative hiatus to do more retooling on the remaining season six episodes.” A return date has not been released. 


There are also talks of Netflix and Warner Bros. ending Loughlin’s role in “Fuller House,” although neither organizations have commented on the future of the show. 


Things seem to be heading in the same direction for Loughlin’s daughter, beauty influencer Olivia Jade Giannulli. With over 1.4 million Instagram followers and 1.9 million YouTube subscribers, the 19-year-old has collaborated with companies ranging from Amazon to Sephora. Following the cheating scandal, however, brands have began to pull away. 


Sephora has removed its products associated with Giannulli from the company website, stating that “after careful review of recent developments, [they] have made the decision to end the Sephora Collection partnership with Olivia Jade, effective immediately.” 


During New York Fashion Week, Giannulli partnered with TRESemmé; the haircare brand has since ended the relationship. “TRESemmé is no longer working with Olivia Jade Giannulli. After careful review of recent events, we have decided to end our partnership with [her],” a representative from TRESemmé told “People” magazine. 


Skincare brand Philosophy, who Giannulli previously worked with, noted that their relationship was a “one-time program last year, and [they] have no future plans” to work with the influencer. Lulus’ CEO and co-founder Colleen Winter said that the brand “has not worked with Olivia Jade since August 2018 and [they] have no plans to do so in the future.” 


It is unclear whether or not Giannulli was aware of her parents’ involvement in the alleged cheating scandal, but it has been reported that the student, who attends the University of Southern California, has not returned to school. Neither Giannulli nor her parents have commented on the situation.