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Sir Richard Branson’s business behemoth’s foray into the cruise industry is still on track to set sail from Miami in 2020 with the first ship of its fleet, the Scarlet Lady. Virgin Group already has stakes in various travel-related companies, including airlines, hotels and even commercial space flight. In a statement, Branson said, “Virgin has always avoided stuffy formalities and brought a lot of excitement and a bit of rebelliousness to our customer experiences. With these glamorous suites, Virgin Voyages is bringing rock and roll to the high seas and spoiling our Sailors like the rockstars they are.”
With a capacity for 2,770 guests, the Scarlet Lady will only be open for adult passengers with itineraries that include ports in Cuba, the Dominican Republic, Mexico and other Caribbean destinations. Guests can book standard suites or upgrade to one of 78 luxurious Rockstar Suites with spacious rooms, oceanfront views, fully stocked bars and access to an exclusive deck called Richard’s Rooftop.
Scarlet Lady will have several restaurant options such as Pink Agave, a Mexican taqueria, and Wake, a steakhouse that serves surf and turf. Razzle Dazzle is where guests can enjoy a drag brunch. In a test kitchen, a chef will prepare a surprise dish based on ingredients daring guests to select from a list. The Redemption Spa has rejuvenating treatments, a salt room, a mud room, quartz beds, cold plunge pools and a hydrotherapy pool. Other on-board amenities include a tattoo parlor, athletic center with an outdoor training zone, nightclub, multiple pools and other spas. The inaugural season will open for bookings on Feb. 14.