Lewis Alum Shares Expertise on Market Research

Photo provided by Alyssa Cicero: Steve McHugh gives students from the College of Business insight into the world of market research.

Alyssa Cicero, Copy Editor

Steve McHugh, Lewis University alumnus and senior vice president of the Centers of Research Expertise (CORE) at Millward Brown, visited campus Wednesday, Oct. 16 to speak to students about marketing and market research.

Over 90 students from various majors within the College of Business attended McHugh’s presentation that was sponsored by the marketing department on campus and the American Marketing Association.

McHugh graduated from Lewis University in 1981 with a degree in marketing, and has worked in the market research field at Millward Brown for over 30 years. With 88 offices in over 50 countries, Millward Brown works with 90 percent of the world’s leading brands, and is one of the world’s leading research agencies.

Prior to McHugh’s presentation, Chair of the Marketing Department Dr. Laura Carmine was confident his presentation would be beneficial to students who attended for multiple reasons.

“[I think students will get a] better understanding of what a career in market research is like. I think they will understand better how to prepare for a career in marketing,” she said.

During his presentation, McHugh touched on topics ranging from what Millward Brown does to what his tasks include on a daily basis. McHugh put a special emphasis, however, on the importance of students to obtain relevant internship experience as they complete their academic degrees.

“As much as you can, do any internship,” McHugh said. “You want it to be as relevant to what you want to do in the future. Maybe you don’t know what’s relevant yet, [but] just show that you’re doing something.” McHugh went on to say that anything a student can do to show that he or she is involved, whether it is a part-time job or participating in a sport, stands out to future employers.

President of the AMA on campus, Jonathan Hicks, was especially pleased with McHugh’s presentation and the advice he gave to the students who attended.

“I think [students] gained a lot of knowledge of being able to understand the route you might take [after graduation],” Hicks said. “I think I learned a lot about market research as well as a better understanding of what to expect.”

Vice president of communications for AMA, Joshua Resto, shared Hicks’ positive sentiments about the presentation.

“I thought it was a very informative presentation that was very helpful for individuals who may be considering marketing as a major,” Resto said. “The AMA is very happy to [have] been a part of this event.”

The AMA will be hosting a similar presentation with Senior Executive Director of Marketing for the Chicago Blackhawks Pete Hassen Wednesday, Nov. 13 at 1 p.m. For more information on the upcoming presentation or how to get involved with the AMA on campus, contact Hicks at jonathanjhicks@lewisu.edu.

Alyssa Cicero
Alyssa is currently a senior at Lewis University majoring in public relations and minoring in marketing. Copy Editor | Click here for Alyssa's Archives

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