Published on November 19th, 2012 | by Alex Veeneman0
Apple to Create Radio Service, Report Says
Alex Veeneman, Opinions Editor
Above photo courtesy of sxc.hu.
The technology giant Apple is reported to be unveiling an online radio service similar to Pandora.
The company has been negotiating with major record labels, including Universal, Warner Music and Sony, attempting to get pacts with labels for content which would allow flexibility in what listeners consume. Release of the service is planned for early in 2013, according to a report from the Bloomberg financial news service.
Persons familiar with discussions said Apple also wanted to create an app for its iPhone, iPad and iPod Touch devices, and would not focus on music through a Web browser, the Bloomberg report added.
A request to Apple seeking comment on the report was not returned.
Dr. Ray Klump, chairman of Lewis’ math and computer science departments, says if Apple’s negotiations with labels pay off from Pandora’s features, the move may be successful.
“If Apple can negotiate licenses that don’t involve Pandora’s annoying limitations on the number of tracks you can skip and the number of times an artist is played per hour, then they most certainly will have a winner,” said Klump. “In fact, given how huge the iTunes user base is, they probably already do.”
Klump added that people will be influenced if Apple goes ahead with the application.
“A decent radio app will influence some people who are on the fence on the Android vs. Apple issue to choose an Apple device, since practically everyone is interested in having rapid, easy access to music,” Klump said.